Jeep Dune

Jeep Dune detail shot of the headlight and grill
Jeep Dune detail shot of the headlight and grill

brand

Jeep

role

Strategic Design Direction & Authorship

year

2024

“Jeep DUNE” is a bold and unprecedented L6E category ( light quadricycle, +14y, no licence ) vehicle aimed at attracting and engaging the European Generation Alpha customers with the Jeep brand. The show car is based on the “Citroën Ami” platform and package, which is shared amongst the brands of Stellantis. The self established brief was simple: “ Based on the Ami One platform, design the exterior of a tough open-air, adventure lifestyle show-car for Jeep.”

Jeep Dune graphic of market oportunity
Jeep Dune graphic of market oportunity
graphic of target design direciton
graphic of target design direciton
graphic of brand range oportunity
graphic of brand range oportunity
Jeep dune ideation sketches
Jeep dune ideation sketches
Jeep dune ideation sketches
Jeep dune ideation sketches
Jeep dune ideation sketches
Jeep dune ideation sketches
Jeep dune ideation sketches
Jeep dune ideation sketches
Jeep dune ideation sketches
Jeep dune ideation sketches
Jeep dune final front three quarter
Jeep dune final front three quarter
Jeep dune final side view
Jeep dune final side view
Jeep dune final rear three quarter
Jeep dune final rear three quarter
Jeep dune final side view
Jeep dune final side view
complete range and competitioin for jeep dune concept
complete range and competitioin for jeep dune concept
range of Jeep and jeep dune integration
range of Jeep and jeep dune integration
Jeep dune design features
Jeep dune design features
Jeep dune design features
Jeep dune design features
Jeep dune design features
Jeep dune design features
Jeep dune design features
Jeep dune design features
Jeep Dune shot in skatepark environment
Jeep Dune shot in skatepark environment

Considering a creative partnership ?